What started as a tactical resource for basketball coaches has grown into a dynamic platform that reflects the evolving nature of how we think, play, and live. Pick and Pop, created by basketball coach Zak Boisvert, is no longer just about X’s and O’s—though those still live at its core. Today, it’s a thoughtful blend of coaching strategy, fantasy sports, digital media, and modern lifestyle.
At its heart, Pick and Pop remains deeply rooted in the art and science of basketball. Coaches, analysts, and players will still find:
- Breakdowns of offensive sets and defensive schemes
- Video analysis from real-game situations
- Thought leadership on player development and scouting
- Resources for practice planning and team communication
But the site now also speaks to a broader audience—one that lives at the intersection of sports, gaming, and digital culture.
New content includes:
- Fantasy sports strategies for basketball, football, and beyond
- Commentary on the NBA’s evolution in media and fan engagement
- Articles exploring how sports and lifestyle overlap—from sneakers to streaming culture
- Discussions on digital trends, content creation, and athlete branding
What makes Pick and Pop unique is its voice: part coach’s clipboard, part cultural compass. It’s a place for the obsessive tactician and the curious observer. For those who want to understand the “why” behind the game—and how it connects to the world outside the arena.
Whether you’re drawing up your next play, prepping for fantasy draft day, or just want a fresh perspective on modern sports culture, Pick and Pop invites you to engage, reflect, and grow.
Because good strategy isn’t just about winning games. It’s about understanding the bigger picture.
